It’s time for a change: stop being afraid of wrinkles and time passing! Love your age, embrace change positively and follow a proactive skin care routine, instead. In other words, be part of the “pro-age” revolution.
The modern cosmetic market has offered plenty of products and treatments specifically formulated to combat the signs of aging. Often, they are labeled and advertised with catchy claims: anti-wrinkle, anti-aging, age-defying. Unfortunately, these words do nothing but foster the illusion that we can halt time.
When this doesn’t happen, aesthetic medicine and cosmetic surgery might seem the right choice. However, the results don’t often meet the expectations. You probably happened to see shocking pictures of celebs and stars who ruined their face forever by abusing surgery and cosmetic work. And, for some of us, invasive strategies are not an option.
When does our appearance make us vulnerable?
Aging in general, and skin aging are both natural processes that can be accelerated by, first and foremost, UV damage. Our eating habits, lifestyle choices, air pollution and genetic factors are also all accelerants.
These are all factors we should consider when building a skin care routine that can actually improve the appearance of our skin. While we cannot stop the aging process, we can prevent accelerating it by learning about the causes and how to manage them.
Anti-aging products are easily recognizable on the market, but consumers decide to buy them only when skin damage becomes visible. They are often advertised with misleading claims that they will reduce wrinkles and rejuvenate the skin.
Once the first signs of aging like expression lines have appeared on our skin, there is no miracle cream that can erase them. Many people struggle to accept the inevitable changes of aging, especially because social media keep setting unrealistic expectations and beauty standards.
The first step to skin care is to understand what you need
Proactivity, positivity, purposefulness: these are the keywords that best describe our approach not only to life, but also to skin care.
Our commitment as a brand is, therefore, to promote an easily understandable philosophy that represents those who are looking for solutions that focus on preventative care.
We strongly believe in:
Positivity: aging is a natural process, and no one should feel ashamed about it. For many years, there has been a societal pressure to aspire to have a more youthful appearance: aging is often seen as something to be covered up or society will deem us unattractive. This has inspired a fear of getting older and consequently created a toxic mindset that aging diminishes our value. Instead, change should be welcomed, not feared, and every age should be lived for its intrinsic beauty, knowing that we can improve the quality of our life by taking care of our emotional and physical well-being. We embrace our age knowing that our wisdom, confidence, and self-awareness (all highly sexy qualities) is because of it.
Proactivity: our pro-age philosophy is inspired by nature first. Hydroxytyrosol is a very ancient antioxidant that has protected olive trees for millennia. Therein we see antioxidants as proactives. To further decelerate damage, and through green chemistry, we have successfully achieved the highest level of Hydroxytyrosol antioxidant activity in the market today which voraciously neutralizes damaging free radicals, all the while remaining gentle for all skin.
Purposefulness: entering such a competitive market as the cosmetics market has been an exciting challenge for us. Purposefulness means looking not only for something new, but also for something that can be really useful. At Beauty Thinkers, we are breaking new ground to find innovative skin care solutions: our mission is to blur the unnecessary border between health and beauty. Those who dismiss skin care as being frivolous will find it strange, but it is precisely by talking about beauty and skin care that we can convey important values that go beyond body positivity. The latter is an oft-abused concept that may support some unhealthy lifestyle habits. Through our products, we’d like to spread a wholistic vision that combines the concept of self-care with skin care.
Therefore, to reset your pro-age mindfulness you need to become aware of yourself.
Know your skin and what it needs and don’t let yourself be influenced by misleading new trends that may hide pitfalls and cause damage to your skin.
Self-care is an act of self-love that should always disregard social expectations. Cultivate a positive mindset to make your skin smile and glow.
Winter can be a wonderful season to enjoy, especially if you like the snow, low temperatures and outdoor sports like skiing, sledding, or snowboarding. Whether you regularly live in the mountains or you’re planning a winter vacation, don’t miss our cold-weather skin care tips!
We are aware that extreme cold, the sun and frequent temperature changes between air-conditioning and outdoor environment can negatively affect our skin, leaving it dry and visibly irritated.
Read this article to learn how to build the perfect skiing holiday skin care routine and keep your skin happy and healthy in cold weather!
Prepping your skin for the snow: tweak your skin care routine before leaving
When it comes to skin care, prevention is better than cure! If you’ve planned your holiday months in advance, you have enough time to prep your skin so that it will be affected as little as possible by the cold mountain climate. There are some little changes you might want to make to your regular skin care routine before you leave in order to benefit your skin.
In this case the watchwords are “hydration” and “nourishment”. Start by adding our Hydrator 3 to your evening skin care routine: formulated with nourishing biotechnological Ceramides, it reduces the effects of future skin barrier damage by up to 60% (28-day study, 20 male and female volunteers ages 20-50 using instrumental evaluation).
Once on holiday, don’t get too carried away by the excitement of the moment. Holiday is the perfect time to relax and slow down: take advantage of your free time to pamper your skin. Our skin care tips will help you maintain your glow and prevent breakouts while still enjoying everything the snow has to offer.
Start by gently cleansing your face with warm water. Avoid hot water, even though it feels good when it’s freezing outside, because it might strip and dehydrate your skin.
Allow skin to air dry remain moist (not wet). If the water is calcareous or hard, pat dry as the water can dullen the complexion and make the skin look lifeless. In this situation, mist with a toner to start your skin routine with a moist skin.
Follow with Hydrator 3, our high-performance, biotechnological ceramide serum full of Hydroxytyrosol antioxidants to help defend against skin barrier damage.
Follow with our UVA UVB SPF30 Mineral Filter at least 20 minutes before going out. Although ours is water-resistant, all sunscreens need to be reapplied every two hours, especially if you are active and sweat.
Don’t skip your evening skin care routine
Our last recommendation is to never skip your evening routine: your skin needs some additional care after a day exposed to dry, cold winter weather. While morning routine aims mainly at protection and skin damage prevention, evening routine needs to be tailored towards skin repair and regeneration.
During the sleep, skin works to renew itself: the repairing process of skin cells actually peaks at night. You don’t call it beauty sleep for nothing!
After gently cleansing your face, apply Hydrator 3 followed by a few drops of Antioxidant Boost.
To prevent skin dryness, semi-slug 1-3 evenings weekly by increasing the number of drops of Antioxidant Boost according to your skin needs:
Mature skin: 5 to 12 drops for 2 to 3 alternating evenings
From 30 years onwards: 4 to 10 drops for 1 to 3 alternating evenings
Before of 30 years: 1 to 5 drops for 1 to 2 alternating evenings
Oily skin: 2 to 5 drops for 1, maybe 2, alternating evenings
Men new to skin care: 2 to 5 drops for 1 to 2 alternating evenings
Ready to leave for an amazing skiing holiday? Beauty Thinkers will help you protect your skin from sun and cold damage with a few simple gestures.
With its range of products dedicated to preventative skin care, Beauty Thinkers has introduced a new vision that combines the concept of self care with skin care.
Every day we pay attention to what we eat, keep active and take care of our emotional well-being. Why are we doing all this?
The main reason is that these habits can add up a big positive effect on our overall health. We improve our diet because it can help protect us against serious health conditions. We exercise daily because we all know the risks of a sedentary lifestyle.
Psychological well-being also plays an important role: we are engaged in several activities that improve our mood and reduce feelings of stress, anxiety, and depression. But how is all this related to skin care?
How skin care is connected to skin health
Self care is a wholistic concept that embraces human beings in their entirety. Skin is our body’s “first clothing”: we like to use this metaphor because it best expresses the strong connection between the appearance of our skin and our emotions, our lifestyle choices, and habits.
Our mind can have positive or negative consequences on our bodies. You’ve probably already noticed that feelings of stress, anger, or sadness can wreak havoc on your skin, and this is because our body reflects our mental state. Creams alone do not make “beautiful skin”. Which is why skin health is our objective. Our skin reflects our daily skin care, nutritional, fitness, and mental health management habits.
Skin care, therefore, means:
taking care of our skin every day.
making informed decisions about the products we’d like to use and taking care not to misuse them.
paying attention to ingredient lists.
Every year the cosmetic industry promotes plenty of miracle products that claim to “rejuvenate” the skin or “fight aging”. But the truth is that there is no cream, serum or treatment that has the power to reverse or halt time.
This marketing approach is far from our idea of skin care. Why? To enhance the appearance of our skin, we only need to follow a consistent skin care routine, using the right products for our skin type.
For example, we may think we have oily skin (but, in fact, we don’t) and start over-cleansing and using “drying” and “oil control” products. Since we have misdiagnosed ourselves and aggressively and completely stripped our skin of its natural oils, our skin goes into overdrive to produce more oil. In a few days, our skin feels raw, irritated, and we notice breakouts. Our skin philosophy is “to unlearn the obsolete distinction between health and beauty standards and understand how to rely on correct formulations and consistent gestures”.
For this reason, we created a line of products that will simplify your skin care routine.
As we saw before, our skin concerns often arise from misdiagnosis, overuse, and misuse of products. We should be very careful when combining skin care products, as some active ingredients can adversely interact with each other and cause irritation, at best,
damage, at worse. A well-known example of products which should not be used together are chemical exfoliants and retinol.
At Beauty Thinkers, we follow a skin minimalism approach to skin care, which involves cutting the number of products in each daily routine down to the two to three multi-
functional efficacious essentials. But there is more: all our products play well with all actives. After using Retinol, yes, you can apply Antioxidant Cream (AC), which can also act as a calming buffer. Yes, you can apply Hydrator 3 (HY3) after a chemical exfoliant. While all our products are powerfully efficacious, they are remarkably gentle:
AC – Antioxidant Cream→ our antioxidant cream for mature skin or for those who want to target the signs of premature aging caused by free radicals. It is the new star of antioxidant potency.
HY1 – Hydrator 1→ the nourishing hydrator for young adults and beyond. Its formula contains humectants and nourishing ingredients that help retain water in the skin barrier.
HY2 – Hydrator 2→ designed for oily skin and to rebalance male skin after shaving, it stands out for its ultralight texture that leaves the skin with a refreshing sensation.
HY3 – Hydrator 3 → rich in biotechnological Ceramides and Hydroxytyrosol, it directly nourishes and helps protect the skin barrier.
AB – Antioxidant Boost → much more than a facial oil, Antioxidant Boost nourishes the skin without greasing it, thanks to its original vanishing texture based on biotechnological processes. It is the only Italian Enzymatic EVOO (extra virgin olive oil) face oil in the world. Its non-sticky and rapid absorption make it suitable for all skin types.
The UV Care line includes UVA UVB SPF30 Mineral Filter, our water-resistant daily broad-spectrum sunscreen moisturized by our beloved Enzymatic EVOO, and DOPO SOLE After Sun Restore, a cream with a voluptuous texture that absorbs immediately to instantly relieve sensations of dryness and irritation.
All our products can be used on both face and body. Our Antioxidant Boost (AB), for example, works wonderfully well also on the neck, décolleté/chest, hands, hair tips, beard, elbows, legs, everywhere.
Have you ever noticed how often we buy products that we don’t really need? With Beauty Thinkers, the concept of skin care is simplified by bringing “essentiality” to the fore.
You can use them whatever your skin type is and there are no critical concerns for use in pregnancy and nursing. Finally, since our products are ungendered, they are purposely designed for both men and women.
Taking care of your skin during winter takes some extra time and effort because the extreme weather conditions can quickly cause unwanted irritation. Cold air, dry indoor heat, and low humidity levels can leave your skin looking dull, dry and flaky. When was the last time you saw your skin glow? Following a proper winter skin care routine is crucial to keep your skin adequately hydrated and nourished.
But how do you know what’s right for your skin in winter? Keep reading to find out what are the essential steps to keep your skin in top shape even during the coldest months.
Choose the right moisturizer
During winter, your skin not only needs more moisture, but it also needs help maintaining it when the air is too dry. Listen to what your skin is telling you and pamper it with a seriously hydrating moisturizer to trap and seal in moisture: choose one with a lightweight and smooth texture to avoid sensations of greasiness.
And don’t forget that all skin types should consider using a face oil to lock-in moisture during the winter.
Use products with SPF
Although we spend more time indoors during winter, protecting our skin from sun damage should be a priority all year round. Glass can block almost all UVB rays, but not UVA, which are well-known to be the main factor in photoaging and hyperpigmentation.
Look after your lips
Take proper care of your lips this winter to avoid the usual dryness and irritation. Avoid licking your lips constantly as this process can encourage more dryness (no matter how tempting it is) and consider using a face oil to lock-in moisture.
Don’t forget to remove makeup
Have you ever come back home after a long, exhausting day, feeling so tired you just want to get into your bed? Falling asleep without removing your makeup can be very tempting, but you should never skip a proper night skin care routine. Use a makeup remover first, then thoroughly wash your face with lukewarm water and a cleanser to remove any residue.
Follow with a cream to repair skin barrier damage from the day’s exposure to the sun, pollution and stress.
Winter skin care routine with Beauty Thinkers products
At Beauty Thinkers we know very well what your skin needs. Here are our tips to improve and boost your daily skin care routine this winter.
Winter skin care for mature skin
Winter dryness makes lines appear more pronounced and the skin uneven. Plump up your skin with Antioxidant Cream (AC) and lock it in with Antioxidant Boost (AB).
Morning: after cleansing your face, apply on moist skin a veil of our Antioxidant Cream (AC) with Hydroxytyrosol, which has an antioxidant serum action. As already mentioned, it’s important to use a broad-spectrum sunscreen to protect yourself from the sun’s harmful rays, such as our UVA UVB SPF30 Mineral Filter cream.
Evening: remove make-up and wash your face thoroughly. Apply Antioxidant Cream (AC) followed by Antioxidant Boost (AB). 1 to 5 drops should be enough to lock-in hydration and nourish the skin barrier.
Semi-slugging: during winter, semi-slug 2-3 evenings a week using 5 to 12 drops of Antioxidant Boost (AB) to seal in nourishment.
Winter skin care routine for ages +30 years
To prevent signs of premature skin aging, you need to stick to a consistent skin care regimen.
Morning: Cleanse your face and apply Antioxidant Cream (AC) to moist skin, followed by our UVA UVB SPF30 Mineral Filter Cream.
Evening: Give your skin the necessary ceramide-boosting nourishment by applying Hydrator 3 (HY3). Follow with 1 to 5 drops of Antioxidant Boost (AB).
Semi-slugging: particularly recommended for those who love to spend a lot of time outside or practice outdoor sports. After applying Hydrator 3 (HY3), follow with 4 to 10 drops of Antioxidant Boost (AB) to seal in nourishment. We suggest semi-slugging 1 to 3 times a week in the evening.
Winter skin care routine for ages under 30 years
This is the right time to establish good skin care habits. Use the best SPF and nourishing hydrator you can afford and use them consistently and daily. But you already knew that.
Morning: Cleanse your face with warm water and apply Hydrator 1 (HY1) to moist skin. Follow with our UVA UVB SPF30 Mineral Filter cream.
Evening: Give your skin the nourishment it needs by re-applying Hydrator 1 (HY1). Follow with
1 to 3 drops of Antioxidant Boost (AB).
Semi-slugging: we recommend semi-slugging to those who want to pamper their skin with a boost of hydration. Apply the cream first, then follow with 1-5 drops of Antioxidant Boost (AB) to seal in nourishment. We suggest semi-slugging 1 or 2 evenings a week.
Winter skin care routine for oily skin
Even for those with oily skin, winter can be dehydrating and drying. Winter is the season for you to consider using Antioxidant Boost (AB).
Morning: After cleansing your face with warm water, apply Hydrator 2 (HY2) to moist skin, followed by our UVA UVB SPF30 Mineral Filter cream.
Evening: re-apply Hydrator 2 (HY2) and follow with 1 to 5 drops of Antioxidant Boost (AB).
Semi-slugging: those who love moisturizing treatments, but cannot use occlusive or petrolatum products, can alternatively use our Antioxidant Boost (AB) to maximize the effects of hydrating products. Apply Hydrator 2 (HY2) first, then follow with 2 to 5 drops of Antioxidant Boost (AB). Try semi-slugging 1 evening a week and take it from there.
Winter skin care for men: here are the easiest tips to get him started
Many males don’t pay the necessary attention to their skin and just think that skin care is a women’s concern (like makeup). Nothing could be more wrong! It is very essential for men to maintain a proper skin care routine to prevent skin damage. Male skin can get stressed not only by harsh climate conditions and temperature changes, but also by shaving.
In the morning, cleanse your face with warm water and apply Hydrator 2 (HY2) on moist skin or after shaving. Complete your morning routine with our UVA UVB SPF30 Mineral Filter cream.
If you have facial hair, you can use our non-greasy and nourishing Antioxidant Boost (AB) daily. In the evening, follow the same routine. For those who spend a lot of time outside or practice outdoor sports such as skiing or snowboarding, increase the Antioxidant Boost (AB) dosage by using 2 to 5 drops.
Add Hydroxytyrosol antioxidants to your winter skin care routine with Beauty Thinkers products and get your skin glow back.
Have you ever wondered who invented sunscreen? If the answer is yes, you’re in the right place! Nowadays, consumers are more health and wellness-aware than before, but many often ignore the science behind skin care products.
Cosmetic industry has always pursued a single goal: to improve the health and appearance of our skin. Among the products that brought about a revolution in skin care are undoubtedly mineral filters, designed to protect our skin from the sun’s harmful rays and prevent photodamage.
Despite sunscreen being relatively recent, sun protection practices have been followed since ancient times: our ancestors used anything from mud, rice bran, olive oil and zinc oxide to protect themselves from the sun’s damaging rays.
History of sunscreen
One of the first known sun protection creams was created by the South-Australian chemist Milton Blake in the late 1920s. After 12 years of failed experiments, he finally succeeded in developing an effective sun-blocking cream.
In the second half of the 1930s, several founders of famous cosmetics brands started to develop their own version of sunscreen: Eugène Schueller, who is sometimes credited as the man who invented sunscreen, introduced his formula to the market in 1936.
In 1962, Franz Greiter, who had already created a sunscreen years before, came up with SPF ratings so that sunscreens could be standardized.
In 1977 water-resistant sunscreens hit the shelves, persuading even the most reluctant to use sun protection. A few years later, in the 1980s, scientists figured out that UVB rays are harmful to the skin and are the main cause of most skin cancers.
In the 1990s, sunscreen developers started to focus on UVA rays, after Australian studies found that people who used UVB sun protection were still developing skin cancer: this brought on a revolution in suncare and the first broad-spectrum sunscreens were finally launched on the market.
By developing increasingly effective sunscreens, scientists were not looking for a definitive solution to skin diseases, but rather a way to promote prevention of skin diseases.
Compared to make-up and skin care, the research of UV and how it causes damage versus sunscreen developments and its regulation, are all relatively very recent. It could help explain why there is so much misunderstanding about UV damage, sunscreens, and sunscreen usage. Still today, many older adults are still under the impression UV damage only happens in the summer, so sunscreens are only necessary during the summer and only at the beach.
UV Care: the Beauty Thinkers philosophy
We use two Mineral Filters, Zinc Oxide and Titanium Dioxide. Zinc oxide is a globally approved natural mineral ingredient and largely considered the most effective broad-spectrum UV filter, providing extensive protection against both UVA and UVB rays. The FDA has approved its safety. We use non-nano Zinc oxide.
Titanium dioxide is a globally approved natural mineral ingredient used as a UV filter in sunscreen products to protect the skin from harmful UV rays when exposed to sunlight. Titanium Dioxide is particularly effective for UVB protection. The FDA has approved its safety. We use non-nano Titanium Dioxide.
Many Mineral Filter sunscreens are formulated with only Zinc Oxide.
We formulate exclusively with Mineral Filters as they are the recommended filters for sensitive skin. As a bonus, Mineral Filters are also a Hawaii-approved sunscreen where the chemical filters oxybenzone and octinoxate are banned.
It is not the usual pasty, thick texture typically found in other 100%, non-nano, Mineral Filter Sunscreens, which too often discourages consumers to include it in their daily skin care routine. To improve the texture, many “mineral filter” sunscreens are instead hybrids incorporating chemical filters into the product.
The secret ingredient of our innovative moisturizing sunscreen? Of course, it’s our beloved Enzymatic EVOO (extra-virgin oil), which gently melts into a healthy glow. It nourishes and moisturizes your skin during outdoor winter activities. Our UVA UVB SPF30 Mineral Filter is made with 100% vegan ingredients. It’s formulated with a plant-based and biodegradable alternative to silicone.
As you probably know, silicones are often used in sunscreens to create a smooth and pleasing feel: however, silicones are occlusive ingredients that may clog pores and lead sometimes to skin irritation and breakouts.
That’s why we created a silicone free sunscreen which is easy to apply with an extremely elegant texture.
Our broad-spectrum sunscreen is suitable for all skin concerns. No critical issues were found for use during pregnancy or nursing.
How to use Beauty Thinkers SPF30 UVA UVB Mineral Filter
SPF30 UVA UVB Mineral Filter is recommended for all climates and seasons.
Apply generously to the face and neck 20 minutes before UV exposure as the last step of your morning skin care routine. If you are in the sun for extended periods of time, reapply it at least every two hours as you would do with any other sunscreen or SPF.
Though water-resistant, we recommend reapplying it also after sweating or swimming for consistent protection from UV rays.
Skin barrier damage may occur also in winter. Actually, there are many factors that have an impact on our skin, but we’re not always aware of this. Winter brings big changes in temperatures and humidity levels, causing major stress on the skin: dryness, tightness, sensations of irritation, flaking, roughness, and small blisters are the main symptoms we may experience during colder months, often at the same time.
The idea of spending the entire winter season battling skin dryness and itching is certainly not appealing, so it’s better to find a solution before it’s too late. Don’t waste your time and embrace the motto: “Prevent, prevent, and again prevent!”.
Prevention means above all building a proper routine based on your skin type: everyone’s skin is different, so it’s essential to listen to your skin and choose tailored products and treatments that best fit its needs.
Enemies of your skin in winter
Winter can be very challenging for some of us: the season change and settling into new routines can negatively affect the way we may be feeling. Our skin cannot but be triggered more easily by the stress of everyday life. At Beauty Thinkers we wholeheartedly support the idea that skin care is above all an act of self-care: a mindful, proper skin care routine not only keeps your skin healthy and radiant, but it’s part of a lifestyle that will excellently benefit your mental and emotional health, too.
“A healthy mind in a healthy body”, said the Roman poet Juvenal: taking care of our body paves the way for psychological well-being, and keeping our skin healthy is part of this process. After all, skin is the dress we are born in and stays with us throughout our lives, becoming a mirror reflecting both physical and inner changes. Why shouldn’t we take care of it?
Our skin is an easy target for several threats: if we are concerned with our overall health and wellness, we should do everything we can to prevent it from being damaged. It’s time to discover what are the worst enemies for the skin in winter.
Cold weather can be the worst enemy to our skin. Those who prefer winter over spring and summer should know that all harsh weather conditions – from hot and humid to cold and dry – may negatively affect the skin.
When temperatures get lower, the vessels that supply blood to the skin temporarily narrow in response to cold exposure. This phenomenon particularly affects face and hands and is called vasoconstriction.
By decreasing the blood flow, vasoconstriction has the effect of slowing cellular regeneration. Consequently, the skin, which is not adequately oxygenated and nourished, appears cracked and dull.
But winter cold is also responsible for the alteration of the skin’s hydrolipidic film, mainly made of sweat, water, sebum and other lipids. This may compromise the skin barrier, our body’s frontline defense against external aggressors.
Cold climates can have lower humidity. Heating systems are used more frequently, and our skin is more subject to sudden temperature changes.
During winter, whether you’re staying indoors or outdoors, skin dryness can occur more quickly.
This is also true for those who travel frequently for business or pleasure: spending a lot of time on transportation may be affecting your skin adversely.
For example, airplane cabins have very low humidity. So, frequent flyers spending time in colder climate can experience skin dryness more often.
When exposed to cold temperatures, the skin gets thinner and dehydrated, losing its natural elasticity and vigor. Pay special attention to those body parts that are more exposed to external stressors, like face and hands.
Wind, smog, pollution and lifestyles
As you may have guessed, the list of the skin’s worst enemies is quite long. There are many other factors that may contribute to skin barrier damage. Let’s see how:
the wind’s abrasive action triggers skin’s dehydration.
during the day, smog and airborne dust are deposited on the skin and may occlude skin pores.
pollution and stress increase the formation of free radicals, which may cause oxidative stress.
Lifestyle choices strongly affect skin aging and loss of tone. Smoking and excessive alcohol consumption cause the direct release of toxic substances in our body that may damage our skin, too. The holiday period can encourage increased consumption of both.
How to protect the skin in cold weather
In order to keep your skin healthy and adequately hydrated during the coldest months, we recommend choosing the right skin care prep based on our skin type.
By choosing Beauty Thinkers products, you will discover the benefits of Hydroxytyrosol, our star ingredient. Hydroxytyrosol is considered one of the most powerful natural antioxidant active that can protect against damage caused by free radicals.
Follow these simple steps to keep your skin happy and radiant all winter long!
Morning: Start the day with our dynamic duo, Antioxidants and UV, to protect your skin from oxidative damage caused by free radicals and external aggressors. We fundamentally start our routine with a moist face (not damp). This is a little “trick” that makes a big difference in improving skin hydration and helping the skin absorb actives better (it also is more effective than Reverse Skin Routine).
For those with hard municipal water, best to pat skin dry and mist face with a toner instead to moisten skin.
For those who use retinol and chemical exfoliants, these actives should always be applied to dry skin to minimize irritation.
Evening: For re-hydration and re-nourishment to support the overnight “repair” mode the body goes through (also, as the skin stops producing lipids for a period of time while we sleep). It preps the skin for the next day – fully hydrated and nourished.
For those with very dry skin, consider cleansing only once a day, at Evening (with tepid water). For Morning, rinse face with tepid water only.
If your skin needs a boost of hydration and nourishment, we recommend semi-slugging, our no-petroleum version of the latest K-beauty skin care trend.
As the final step of your daily preventative routine, apply a broad-spectrum sunscreen to protect your skin from UV rays.
Those who are planning a snow holiday this winter should know that UV exposure at high altitudes is greater than at sea level: applying a broad-spectrum sunscreen will help prevent sun damage. We recommend using our UVA UVB SPF30 Mineral Filter.
Our UVA UVB SPF30 is a moisturizing broad-spectrum sunscreen which also helps to protect against the abrasive effects of the wind and lower temperatures. Which is why golfers and outdoor snow athletes love it. It contains our Enzymatic EVOO to help nourish the skin. And remember, every sunscreen from every sunscreen brand and every SPF (including SPF50) should be reapplied every two hours!
Protect your skin from the sun’s UV rays also in winter: apply our UVA UVB SPF30 Mineral Filter to prevent oxidative stress and premature skin aging.
Shop our Prevention Kit including AB (Antioxidant Boost), the Oprah Beauty O-ward winning original vanishing texture facial oil, AC (Antioxidant Cream), the breakthrough olive antioxidant serum moisturizer, HY3 (Hydrator 3), the biotech barrier support, and UV (UVA UVB SPF30) the broad spectrum mineral filter sunscreen.
Much has been written and said about the benefits of vitamin C for the skin: if you have landed here, you probably know that l-ascorbic acid is now considered as a real superstar among the INCI (International Nomenclature Cosmetic Ingredient – internationally recognized names for ingredients on cosmetic labels, listed in descending order of percentage used).
Its worldwide fame is due to an improvement in the appearance of skin tone and a more uniform texture. Keep reading to know why vitamin C has been increasingly receiving attention from cosmetic industry and if you need to incorporate it in your daily skin care routine.
What are the benefits of Vitamin C
Vitamin C has become a game-changer in our skincare routine, acting as an anti-inflammatory agent through its high antioxidant capacity. When used consciously and according to common sense, it works as an effective scavenger of reactive oxygen species (ROS).
However, those who use cosmetic products based on vitamin C or L-ascorbic acid must know that there may be contraindications and/or side effects. While it can be very efficacious there are some considerations to determine if it is the right antioxidant treatment for you.
The main reason why some skin types react badly to vitamin C is that L-ascorbic acid is very unstable and oxidizes when exposed to air, light, and heat. Oxidation causes vitamin C to become less potent over time and eventually inactive.
The telltale sign of oxidation is when the product turns progressively darker and eventually a dark brown. No one wants to throw money away – a good vitamin C product should be bottled in an airless packaging system and stored in a cool place away from direct sunlight (better yet, in your skin care drawer).
To increase stability and absorption, vitamin C products are often formulated at a low acidic pH (2-3.5). For those with sensitive skin, this may cause skin irritation, an undesirable side effect.
Sometimes, products are formulated at even lower acidic pH level which even persons without skin sensitivity might find irritating. As every person is different and reacts differently, it is really trial-and-error to discover the right product and pH level that works for you.
When introducing vitamin C into your routine, start slowly to build up skin tolerance. Choose a lower formulaic percentage and a less acidic pH. Gradually, if right for you, you can progressively increase the percentages with lower acidic pH levels.
As a general precaution, vitamin C, retinol, and chemical exfoliants should be used separately on alternating evenings. That is, none of them should be used together on the same evening as this can cause skin irritation and sensitivity.
When used in the morning, follow vitamin C with a broad-spectrum sunscreen.
Why Hydroxytyrosol is the best alternative to Vitamin C
So, vitamin C may not be for everyone. Is this a dead end for those who experienced irritation from using it, but still want to add a powerful antioxidant to their skin care routine? Not at all!
We have good news for you. There is an equally efficacious antioxidant alternative to vitamin C, which is even easier to use: Hydroxytyrosol. Vitamin C is frequently marketed as the point of refence for the antiaging benefits of antioxidants.
Before going on, we’d like to point out that we don’t support the use of the word “antiaging” in cosmetic industry, as we think it is a misleading, out of date and misogynistic marketing term.
The truth is that there are no miracle creams that can reverse time. Antioxidants are not antiaging, but pro-aging and fundamental in preventative skin care.
Hydroxytyrosol is the new star of antioxidant skin care (pronounced high-droxy-tie-row-soul). It is the phytocomplex antioxidant born from olive, olive leaves, and olive oil. While vitamin C is famous all over the world, Hydroxytyrosol is actually the skin care industry’s best kept secret. Industry insiders know very well its true antioxidant benefits: an extremely high antioxidant activity and efficacy, stability, and equally important, gentleness.
So, why is it not more famous? Why is it not more widely used? Because it is notoriously difficult to formulate. No one has been able to harness its true antioxidant capacity. Until now.
Before we compare, let’s look at the similarity between vitamin C and Hydroxytyrosol. They are the two best antioxidants in cosmetics to scavenge free radicals. Free radicals disrupt healthy skin cells and can breakdown collagen and elastin which can lead to premature aging (think fine lines and skin sagging).
The biggest generator of free radicals? The sun and pollution, both of which we cannot escape in modern life. Hydroxytyrosol and vitamin C effectively neutralizes free radicals.
So, what’s different about Hydroxytyrosol? Importantly, a landmark study has shown that Hydroxytyrosol recharges vitamin C. To compare, Resveratrol, another famous antioxidant active, found in grapes, is unable to do it. The study investigated the effects of daily administration of purified Hydroxytyrosol in fourteen volunteers for 8 weeks.
The results showed that vitamin C increased by two-fold at predetermined intervals (after 4 and 8 weeks) compared with levels at baseline, indicating a physiologically relevant antioxidant function for Hydroxytyrosol through increasing endogenous vitamin C levels (E. Lopez-Huertas, J. Fonolla, Hydroxytyrosol supplementation increases vitamin C levels in vivo. A human volunteer trial, Redox Biol 11, 384-389, 2017).
Recall earlier, that vitamin C, and namely its most efficacious form, l-ascorbic acid, is highly unstable and oxidizes easily. Hydroxytyrosol, on the other hand, is more stable and studies have shown it can survive in oxidizing environments. Therefore, its antioxidant activity remains efficacious and potent for longer (see: Avola R. et al., Hydroxytyrosol from olive fruits prevents blue-light-induced damage in human keratinocytes and fibroblasts, J Cell Physiol, 2019).
Since Hydroxytyrosol is more stable, it does not need to be formulated at an acidic pH like vitamin C. At Beauty Thinkers, we formulate at a skin compatible pH between 5-5.5 (a crucial factor for persons with sensitive skin).
A neutral pH also means that you can immediately use Hydroxytyrosol daily. You don’t need to slowly build up skin tolerability to avoid skin irritation caused by a low acidic pH formulation. This also means, you can use Hydroxytyrosol on the same evenings as retinol orchemical exfoliants (NOTE: retinol and chemical exfoliants should still not be used together on the same evenings).
For those who use these actives, you know how this is a game-changer in terms of time and keeping track of your “on and off” nights.
Finally, remember earlier we mentioned that a good vitamin C product should be bottled in an airless packaging system? At Beauty Thinkers we use an exclusive Italian-designed airless glass bottle which is refillable. Further, all our bottles are completely lacquered to protect our formulations from light while sitting on your shelf. Please still store away from direct sunlight.
While vitamin C is certainly famous around the world and we ourselves love it, consumers must pay attention when using it. It can work terrifically for some, for others it can be too complicated to use, while for still others, it may be inappropriate to their skin conditions.
Hydroxytyrosol is the perfect alternative antioxidant to vitamin C. Which is why we call it the new star of antioxidant potency.
Why we created a Hydroxytyrosol-based skin care line
At Beauty Thinkers, we created a skin care line that promotes the idea of holistic prevention and supports pro-aging.
Small daily gestures can enhance our health and well-being. We pay much attention to our nutrition, we engage in fitness to keep our bodies moving, so why shouldn’t we use the best skin care products to look and feel our absolute healthy best?
We started with the concept of reuse. We have invested in biotech and green chemistry. Our Hydroxytyrosol is exclusively sourced from 1) the upcycling of the press water by-product when producing our own Italian extra virgin olive oil (EVOO) and 2) our biotechnologically converted Italian EVOO. In fact, we have invested in research, with a 7-year journey, to learn how to harness the antioxidant power of nature’s best kept secret, Hydroxytyrosol.
Our Olive Extract is upcycled from said press water separated from the milling of our olives, uniquely native of Umbria. Our Antioxidant Cream moisturizing antioxidant serum, formulated with our Olive Extract, contains the highest level of Hydroxytyrosol antioxidant activity in the market today.
Our Enzymatic EVOO, the only Italian Enzymatic EVOO in the world, uses our biotechnologically converted native Umbrian olives. Our Antioxidant Boost Facial Oil, formulated with our Enzymatic EVOO, is the original vanishing texture – it is non-greasy and fast absorbing.
It boosts the antioxidant activity of your favorite products. And unlike all plant-based facial oils which only soften the skin, our Enzymatic EVOO directly supports the skin barrier by nourishing it.
The benefits of Hydroxytyrosol for your skin can be surprising. Did you know that it plays a key role in counteracting the signs of damage caused by blue light-generated free radicals?
Blue light, also known as high-energy visible (HEV) light, is a color in the visible light spectrum and has recently been reported to cause skin damage. The largest source of blue light is sunlight, but it is also emitted by smartphones, tablets, and computer monitors. However, the amount of blue light exposure we get from digital screens is small if compared to the one from the sun. Blue light activates the production of melanin in our skin, leading to hyperpigmentation.
A recent study has shown that Hydroxytyrosol extracted from olive fruits protects keratinocytes and fibroblasts from blue light-induced damage. This is good news for those who are not big fans of BB creams and foundations (Avola R. et al., Hydroxytyrosol from olive fruits prevents blue-light-induced damage in human keratinocytes and fibroblasts, J Cell Physiol, 2019).
Winter is coming! It’s the right time to learn more about how to keep your skin happy during the coldest months. Low temperatures, UV rays, air pollution can be the worst enemies of your skin, especially your face and hands, which are more exposed to the elements and so more prone to irritation.
Always listen to what your skin is telling you and give it what it needs to stay well-hydrated and nourished to prevent skin barrier damage. Follow a proper daily skin care routine and you will say goodbye to winter dry and flaky skin!
What is the skin barrier and why you should care about it
The skin barrier is made up of lipids, which are responsible for locking in moisture and keeping your skin hydrated and healthy. Ceramides are the main constituents of the lipids found in the skin barrier (roughly 33%), which is why they have become a powerhouse ingredient in plenty of moisturizing face creams and nourishing skin barrier creams.
The skin barrier serves two basic functions. First, the lipids found in the skin barrier help protect it from harmful environmental threats. Second, they prevent excessive transepidermal water loss (TEWL).
Simply put, the skin barrier helps to keep water in and bacteria/chemicals out. A damaged skin barrier allows water to evaporate quicker and bad threats to enter easier.
Low ceramide levels can cause a damaged skin barrier
When ceramide reserves are running low, our skin becomes dry, itchy and irritated. Low levels of ceramides may be a symptom of dermatological conditions such as acne, atopic dermatitis and psoriasis.
However, ceramide deficiency and skin barrier damage may also be caused by endogenous factors (originating within the body) and exogenous factors (originating outside the body). Among endogenous factors are genetic predisposition, skin type and age.
Exposure to the sun, harsh climate and cold temperatures are all exogenous factors that can weaken and damage the skin barrier. And, as commonly as, overcleansing and misusing/overusing physical exfoliators (e.g., brushes, scrubs, tools) and chemical exfoliators (e.g., AHAs or alpha hydroxy acids such as glycolic and lactic acids).
Therefore, when the skin barrier becomes damaged or impaired, it loses or becomes unable to hold moisture and/or can allow bacteria/chemicals into the skin. More than ever, consumers are interested in how to repair the skin barrier.
HY 3 (Hydrator 3): how to protect and improve signs of damage to the skin barrier
After years of research, Beauty Thinkers created HY3 (Hydrator 3), an antioxidant treatment clinically proven to help support and protect the skin barrier and counteract the signs of damage.
Rich in skin compatible biotechnological ceramides, free fatty acids and our star ingredient, Hydroxytyrosol, HY3 (Hydrator 3) is not a simple face cream, but rather high-performance skin barrier protection. Skin appears noticeably hydrated, nourished and healthy.
Like with all of our products, HY3 (Hydrator 3) is vegan, and we formulate with a plant-based, biodegradable alternative to silicone, and at the ideal pH level between 5-5.5. It is safe for sensitive skin.
HY3 (Hydrator 3) noticeably improves the signs of damage to the skin barrier in just five days – immediately soothes sensations of irritation, skin appears remarkably vibrant, rebalanced, more uniformed, and nourished.
A 28-day study conducted on 20 male and female volunteers aged 20-50 for a period of 28 days, using instrumental evaluation, has shown that consistent use of HY3 (Hydrator 3) increases hydration by 60% in 28 days for plumper, smoother looking skin.
This high-performance hydrator can be a real game changer in your skin care routine that will help you to face the cold winter days and everyday life by protecting your skin barrier and restore skin vibrancy.
Why you will love it: HY3 (Hydrator 3) is a highly versatile product that can be used for different purposes. Here are some:
For semi-slugging: if you need a boost of hydration and nourishment, you can use it with our AB (Antioxidant Boost), the world’s only Italian Enzymatic EVOO that helps the skin barrier seal in moisture and retain the skin’s water content.
You can use it nightly as an overnight mask to directly support and protect the skin barrier.
Are you getting ready for a snow holiday? HY3 (Hydrator 3) is the best choice if your skin is going to be exposed to outdoor cold climate.
Are you a travel addict? You surely noticed that your skin feels drier, dull and irritated when you fly. This happens because spending several hours in a pressurized and low-humidity cabin thousands of feet up can incredibly dehydrate your skin. HY3 (Hydrator 3) is the high-performance nourishing treatment to apply pre-, mid- and post-flight to help protect your skin from the harsh inflight conditions while keeping your skin hydrated and healthy.
HY3 (Hydrator 3) stands out for its incomparable soft and silky texture and is recommended for all skin types, climates, and seasons. There are no critical concerns for use in pregnancy or nursing.
Demand more from your face cream. Choose skin vibrancy this winter: experience for yourself the high-performance benefits of HY3 (Hydrator 3) to help prevent and improve signs of damage to the skin barrier.
Autumn is finally here! We’re now ready for cooler weather, cozy sweaters, hot drinks and – unfortunately – drier skin. It’s not just the leaves and our wardrobe to change with the welcoming of autumn: the way our skin reacts to cooler temperatures changes, too.
We all know that temperatures, humidity levels, and sun exposure vary with each season. Autumn makes no exception: it’s the right time to reassess our go-to skin care routine. You’ll be surprised to learn how a small tweak in your daily beauty habits can make a big difference!
Follow our tips on how to set up the perfect autumn skin care routine and your skin will be ready to face also the colder seasons.
How skin is affected by seasonal changes
Generally speaking, it’s very wise to approach skin care seasonally. As we said, autumn brings with it important changes in the weather, but not only that. We often spend our days in artificially heated environments: moving from a warmer to a colder environment may cause damage to the skin barrier.
Environmental factors such as low humidity may draw moisture from the outermost layer of the skin, causing it to dry out. Moreover, during colder seasons, we generally drink less water. If we add a lower consumption of fruit and vegetables to all this, that’s when our body lacks valuable nutrients. This may also affect the appearance of our face, which may look tight, so that marks and imperfections become more visible.
We also must consider our age. With the passing of time, our skin needs change. We just have to find the beauty routine that is best suited to our needs.
Age gracefully with Beauty Thinkers pro-aging skin care tips
It’s no secret that the signs of time passing gradually appear on our skin as we get older. While skin aging is a natural biological process, an effective skin care routine can help keep the skin healthy and radiant for as long as possible.
For mature skin, we at Beauty Thinkers have created a routine that guarantees maximum nourishment through the combination of just three products.
To start your day, we recommend our Antioxidant Cream, a daily moisturizer with the correct percentage of Hydroxytyrosol olive extract, Propanediol and Squalane.
Its exclusive formulation offers all the benefits of Hydroxytyrosol: clinical tests have shown that Antioxidant Cream improves the appearance of the skin, making it smoother and even. Moreover, we can see a progressive increase in:
The test was conducted on 23 female volunteers aged 40-65 for a period of 8 weeks, using instrumental evaluation.
Our Antioxidant Cream can be applied both in the morning and in the evening. In the morning, complete your beauty routine with our moisturizing broad-spectrum UVA UVB SPF 30 Mineral Filter sunscreen. In the evening, after applying a layer of AC, use our Antioxidant Boost, an innovative product which has recently been awarded the 2022 Oprah Beauty O-Ward for Best Face Oil.
Antioxidant Boost provides a boost of Hydroxytyrosol antioxidants and is suitable for dry, normal, and combination skin concerns. It quickly absorbs and leaves no trace of greasiness, thanks to our original EVOO vanishing texture. It’s formulated with only four ingredients: Olea europaea (Olive) fruit oil, C15-19 alkane, Tocopherol, Helianthus annuus (Sunflower) seed oil.
Our Antioxidant Boost is designed to provide the right nourishment to the skin barrier, thanks to biotechnological free fatty acids that help counteract the effects of skin aging.
One or two nights a week (3-4 days in-between), Autumn is the right time to start “Semi-Slugging”. Instead of using a highly occlusive petroleum jelly which can clog pores, increase to 3-8 drops of Antioxidant Boost for a nutrient-rich, non-greasy alternative. Seal-in antioxidant actives without the messy linen laundering.
Just awaken to highly nourished, glowing skin.
Autumn skin care routine: our tips to prevent the effects of premature aging
“After the age of thirty, the body begins to change”: these are the words that generally describe this crucial age. This also includes changes in our skin; collagen, elastin, and sebum production begins to slow down (skin feels thinner, less elastic, and drier). For many, in fact, the signs of photodamage from our youth start to appear – also known as premature aging.
You may start to experience sensations of irritation, dullness, roughness, dehydration, and dryness – all signs or skin barrier damage.
The skin changes, so our skin barrier can become more prone to sensitization and irritation.
Typically, this is caused by overuse (e.g., over-cleansing) and misuse (e.g., applying retinoids
during the day) of products. But not only, it can happen unconsciously by using the wrong product (e.g., thinking you have oily skin, when in fact, you don’t) or using overly aggressive products (e.g., stripping cleansers).
To top it off, the modern lifestyle seems to be getting busier and busier, pushing our bodies to do more and favoring the proliferation of free radicals (open-air outdoor music festivals, construction pollution, fast food, insomnia, long-term stress), which are also responsible for skin aging.
From the age of thirty, therefore, we recommend following a skin care routine that aims to keep the skin hydrated (fact, the skin is about 64% water, so a well-hydrated skin is the fundamental starting point of good skin health) and well-moisturized (to help protect the skin barrier which helps to retain skin hydration).
And, if you haven’t already, our final recommendation is using a broad-spectrum sunscreen daily (no matter the season, no matter the place). It’s not just fine lines which start to appear, but UV rays can cause sun spots and uneven texture as well.
In the morning, apply Antioxidant Cream first, and follow with our broad-spectrum UVA UVB SPF30 Mineral Filter sunscreen. Antioxidants are best used during the day for optimum free radical defence and even greater when followed by sunscreen for the ultimate in protection.
In the evening, we recommend applying Hydrator 3 to directly target the signs of skin barrier damage (remember those music festivals? Stressful deadlines?), followed by Antioxidant Boost to awaken with a healthy glow.
Our hydrator contains Hydroxytyrosol Olive Extract and Enzymatic EVOO, Glycerin, Ceramide AP, Ceramide NP, Phytosphingosine, TMG, Illipe Butter, and has been carefully formulated to meet the needs of the most sensitive skin.
Hydrator 3 is a powerful nourishing antioxidant treatment that restores lifeless, dull skin. Skin appears noticeably vibrant, hydrated, nourished, more even, and soothed. Clinical tests have shown that consistent use of HY3 improves effects of skin barrier damage in just five days, reduces effects of skin barrier damage by up to 60%, increases hydration by 60%, and reduces sensations of irritation by up to 62%.
The test was conducted on 20 male and female volunteers aged 20-50 for a period of 28 days, using instrumental evaluation.
One or two nights a week (3-4 days in-between), Autumn (drier air and lower temperatures) is the right time to start “Semi-Slugging” to seal-in hydration and nourishment. Instead of using a highly occlusive petroleum jelly which can clog pores, increase to 3-8 drops of Antioxidant Boost for a nutrient-rich, non-greasy alternative. Seal-in antioxidant actives without the messy linen laundering. Just awaken to highly nourished, glowing skin.
Prevention is better than cure: skin care habits to learn before you turn 30
You know those creases starting to appear on your skin around the age of 30? They’re called expression lines, and sometimes they appear even earlier. Skin damage is often delayed and appears later, even much
later (as is the case with UV damage), so how you defend/not defend your skin today can determine what
appears later. This is what is called preventative skin care. Learning how to take care of your skin at a young age is essential.
Educating yourself on skin care means above all learning the importance of the three cornerstones of healthy skin:
Daily broad-spectrum UV protection – if you do just one thing, make it this. UV damage is the single biggest cause of pre-mature aging.
hydration – healthy skin is always a well-hydrated skin.
nourishment – a hydrated skin is always a well-nourished skin.
To meet the needs of young people, we’ve built an easy beauty routine including just three products.
In the morning, apply Hydrator 1 to cleansed face and neck. Hydrator 1 is a one-step nourishing hydrator containing Hydroxytyrosol Olive Extract and Enzymatic EVOO, Glycerin, Sodium Hyaluronate (high- and medium-weight Hyaluronic Acid), Hydrolyzed Hyaluronic Acid (low molecular weight Hyaluronic Acid), Panthenol, Shea Butter.
Its innovative formulation is suitable for dry, normal and combination skins, and helps attract and retain water to maintain a constant level of hydration. All this is possible thanks to water-drawing humectants that work in synchronicity with our Enzymatic EVOO.
We recommend completing the daily routine with UVA UVB SPF30 Mineral Filter, our broad-spectrum sunscreen.
In the evening, apply Hydrator 1 again and follow with few drops of Antioxidant Boost.
One or two nights a week (3-4 days in-between), Autumn (drier air and lower temperatures) is the right time to start “Semi-Slugging” to seal-in hydration and nourishment. Instead of using a highly occlusive petroleum jelly which can clog pores, increase to 3-8 drops of Antioxidant Boost for a nutrient-rich, non-greasy alternative. Seal-in antioxidant actives without the messy linen laundering. Just awaken to highly nourished, glowing skin.
How to deal with oily skin in Autumn
Oily skin should be equally hydrated: users require products that leave their skin with no trace of oiliness.
Hydrator 2 is an ultra-light hydrating lotion with a fast-absorbing, zero-grease texture, leaving a fresh sensation. Apply it both in the morning and in the evening: its dry touch will leave your skin silky and even, without any greasiness.
Specifically formulated for oily and combination skin concerns, this moisturizer contains: Hydroxytyrosol Olive Extract and Enzymatic EVOO, Niacinamide (helps to rebalance sebum), Panthenol, Hydrolyzed Hyaluronic Acid (low-molecular weight Hyaluronic Acid), Cellulose (made from bamboo to provide a soft, matte effect).
How to complete your routine? In the morning, apply the lotion followed by our broad-spectrum UVA UVB SPF30 Mineral Filter sunscreen, while in the evening you can apply just Hydrator 2. For your consideration, since Autumn brings drier air and lower temperatures, so it might be the right season to start adding a few drops of Antioxidant Boost for fast absorbing moisturizing nourishment.
One night a week, Autumn might also be the right season to start “Semi-Slugging” to seal-in hydration and nourishment. Classic slugging can be out of the question because applying a highly occlusive petroleum jelly can clog pores. Instead, to “Semi-Slug” increase to 3-5 drops of Antioxidant Boost for a nutrient-rich, non-greasy alternative.
Seal-in antioxidant actives without the occlusive mess. Just awaken to highly nourished, glowing skin.
Whatever your age, build the perfect autumn skin care routine and magnify your beauty with Beauty Thinkers products.
Who doesn’t dream of a glowing, smooth skin? If you are a skin care addict, you surely have heard about slugging, the latest skin care trend that has gone viral on social media. Hailed by many as the ultimate skin care hack for dry skin, slugging also proved to be a highly effective treatment for brittle nails and straw-like hair.
So, is slugging the secret to perfect skin? There is a reason why this trend is stronger than ever: it works. Especially in dry climates or during fall/winter months when air becomes more abrasive (colder and drier).
Whether you’re already familiar with it or just a slugging curious, here’s everything you need to know about the new skin care trend on the block.
A slug is born
In case you’re wondering, no: slugging has nothing to do with actual slugs (not anymore, at least!). This K-beauty skin care trend gets its name from the slimy, shiny appearance – reminiscent of a slug trail – that your skin has after being slathered with an occlusive petrolatum-based product, like petroleum jelly.
You’ve probably already figured out that slugging is not hydrating in itself, because it doesn’t add any moisture to the skin. Rather, it’s a practice meant to prevent transepidermal water loss and keep moisture in the skin. This is why slugging is best recommended as the last step of nighttime routine to treat dry skin: occlusives act as a barrier on the skin helping it stay moisturized for a long time.
To slug or not to slug: seal in hydration
To make it really work, the first step of your pre-slugging routine should always be to apply hydrating serums or creams on a super-cleansed face (so that no make-up residue or impurity will stay trapped underneath the thick “slug” film). Follow with your daily moisturizer and then top it with a layer of an occlusive of your choice.
Traditional slugging suggests the use of petroleum jelly because its thick viscosity helps the product stay in place, creating a sealing barrier that stays put while you sleep. However, its benefits come with a trade-off: after applying it, you will feel very goopy and sticky, and, unless you can easily sleep on your back, the risk of ruining your bed linens is very high.
Although not comedogenic in itself, slugging is not recommended to oily and acne-prone skin, as it might clog pores. The protective “slug” layer can trap dead skin cells, sebum and debris, becoming a recipe for bacterial overgrowth and worsening acne breakouts.
Don’t like Petroleum Jelly? Try Semi-Slugging with Beauty Thinkers Antioxidant Boost
If you want to enjoy the benefits of the latest K-beauty moisturizing hack without the mess and the chemicals from petroleum, we recommend semi-slugging your skin with Antioxidant Boost, our enzyme activated facial oil that softens and literally nourishes the skin barrier. Just apply 2 to 8 drops to seal-in your moisturizing treatment.
Antioxidant Boost stands out for its original vanishing texture that rapidly absorbs and vanishes without a trace of greasiness. Powered by Hydroxytyrosol, the extremely powerful phenolic olive antioxidant compound, it targets dryness and irritation, the general signs of aging and skin barrier damage. Suitable both for mature and young skin,
Antioxidant Boost integrates with the skin’s natural oils and provides long-lasting hydration by helping the skin barrier seal in moisture and retain the skin’s water content.
Unlike petroleum jelly, Antioxidant Boost moisturizes the skin with no trace of greasiness and is also suitable for oily and comb skin: you will seal-in hydration and nourishment without the messy laundering!
Recommended for cooler seasons and colder climates, Antioxidant Boost can make the difference in your fall skin care routine: if you haven’t already, take a look at our article on how to prepare your skin for winter.
How often should semi-slugging be done?
Good news: you can do semi-slugging all year round! Here are our tips on how to enjoy the slug life with Antioxidant Boost in different seasons:
Fall: 1-2 times per week
Winter: 1-3 times per week (after day doing outdoor snow sports)
Spring: 1-2 times per week
Summer: 1 time per week (after day under the sun)
Perfect match: using Antioxidant Boost with Retinol and Exfoliants
During normal usage, Antioxidant Boost with Retinol and Chemical Exfoliants is great as it acts as a buffer to reduce potential skin irritation.
However, semi-slugging can expedite absorption of retinoids/chemical exfoliants too quickly causing potential irritation and, on top of that, by “locking-in” them in, you risk causing even more irritation. In other words, don’t do it.
Not just a pretty face: hair and nail semi-slugging
Yes, you read that right: slugging is actually a highly versatile technique which can benefit the whole body, not just the face. Get ready to semi-slug your strands and fingers, too!
Antioxidant Boost is also perfect to hydrate dry, straw-like hair. How?
Apply 2 to 8 drops to the ends of your hair;
Wrap your hair in a sock;
Secure the sock with a scrunchie.
In the morning, you will wake up to silky, hydrated, radiant hair.
Nail semi-slugging is not that different. After washing your hands, apply your favorite lotion, follow with oil around your cuticles and gently rub it in. Top it with 3 to 8 drops of Antioxidant Boost to seal-in hydration. You won’t need gloves as with traditional slugging. Simple as that!
Nail semi-slugging is highly effective in the treatment of damaged overprocessed or dry, brittle nails.
Now that you know everything about semi-slugging, why don’t you give it a go?
Cosmetic industry has always been looking at nature to find new product inspirations and solutions.
Olive oil, for example, is possibly one of the first cosmetic ingredients ever used in skincare, its main activity being to repair and soften the outermost layer of our skin.
Keep reading to learn why today olive oil and olive tree byproducts are a precious resource in the development of innovative and highly effective skincare products.
Antioxidant properties of olive oil
As many of us may already know, olive oil stands out for its scientifically proven multiple properties and has always been used as an emollient, softener and anti-inflammatory to treat skin dryness and desquamation.
Recent scientific works have shown that the composition of the triglyceride fats in olive oil is very similar to the sebum of the skin. Moreover, among natural lipids, it’s the one with the greatest affinity for the lipid layer of our skin.
Olive oil is also rich in vitamin E, a fat-soluble vitamin which protects skin from aging and prevents age spots. Its main role is to act as an antioxidant, scavenging free radicals that can damage cells.
Furthermore, olive oil contains vitamin A, which prevents dryness, and finally carotenoids, becoming highly effective in fighting free radicals.
Hydroxytyrosol: a most powerful antioxidant
Among phenolic compounds contained in olive plants and oil, Hydroxytyrosol stands out for its extraordinary power to contrast oxidative stress, a phenomenon that occurs when there is an imbalance between the generation and accumulation of ROS (acronym for reactive oxygen species, a subset of free radicals) and the ability of a biological system to detoxify the reactive intermediates and repair the consequent cell damage: this means that the amount of free radicals in our body is excessive and our defense system is unable to neutralize them.
Free radicals are produced by the body naturally, but they also may be introduced by external stressors like UV rays (the main producer of free radicals), pollution, dust, smoke and even household cleansers.
A prolonged state of oxidative stress accelerates the visible signs of skin aging and sun damage, resulting in wrinkles, sagging, dryness, dullness and pigmentation (including sun spots and aging spots). An effective way to counteract oxidative stress may be the daily application of skincare products rich in antioxidant molecules.
Beauty Thinkers research: antioxidants and damage defenders derived from olive plants
It’s no wonder then that we at Beauty Thinkers spent 7 years of scientific research to obtain the highest Hydroxytyrosol based antioxidant cosmetic activity in the market.
Much of the Hydroxytyrosol is lost during the manufacturing process, but we were able to keep the part that is generally lost, thanks to a patented technology that upcycles the press water and leaves of our centenary olives tree.
The result is an extraordinary water-soluble compound that makes the concentration of Hydroxytyrosol in our products the highest in the market: our formulations are powerful damage defenders that help the skin stay and act healthy for longer.
But let’s have a look at some facts. We conducted a study, using instrumental evaluation, on 23 female volunteers aged 40-65 using our Antioxidant Cream for a period of 8 weeks. The benefits and the results are remarkable:
progressive increase in collagen (11.6%), elasticity (8%), and hydration (32.6%)
reduced irritative effects of chemicals (23.2%) and UV radiation (14.4%)
Our Antioxidant Cream (AC) is a daily moisturizer with serum antioxidant defense. It contains an unparalleled level of Hydroxytyrosol antioxidant activity to neutralize free radicals and counteract the signs of UV damage.
Antioxidant Cream infuses olive derived antioxidants and moisturizing ingredients to help you build a daily nourishing routine for your skin: you will instantly notice a visibly diminished appearance of oxidative stress damage (dryness, sensations of irritation and dullness) and your skin will look brighter, more supple and more even.
If your skin needs a boost of nourishment, we recommend using Antioxidant Boost (AB), our enzyme activated facial oil that has recently been awarded the prestigious 2022 Oprah Winfrey Beauty O-Ward for Best Face Oil.
It integrates with the skin’s natural oils and provides long-lasting hydration by helping the skin barrier seal in moisture and retain the skin’s water content. Antioxidant Boost is a multi-use skincare product that combines modern biotechnology and the efficacy of olives harvested on our Umbrian estate: its key ingredient is Enzymatic EVOO, our proprietary extra virgin oil that has undergone an enzymatically controlled treatment developed to make the EVOO compatible to the skin.
But how does this process work? The enzymatic catalyst allows to break up triglycerides contained in olive oil into free fatty acids, monoglycerides and diglycerides, creating a completely new phytocomplex with different properties.
Free fatty acids are lipid molecules that are naturally present in the skin: they contribute to produce the natural skin barrier, which is crucial to keep the skin adequately hydrated and defend it from external stressors.
Here are the differences between an extra virgin oil coming from our Umbrian olives, before and after undergoing enzymatic conversion, and the Enzymatic EVOO in our Antioxidant Boost Facial Oil:
its antioxidant activity level is nearly three times higher
It contains skin-compatible fatty acids, monoglycerides, and diglycerides for rich moisturizing nourishment
it is rapidly absorbed by the skin
It has a significantly reduced sensations of greasiness
We all know how important it is to prepare our skin before exposing to the sun, but what about the aftercare?
For many of us, summer often means spending more time outdoors. Even though fall is just around the corner, the weather is still fine for enjoying a pleasing and relaxing day at the beach or pool.
The cooler weather may lead us to mistakenly think that we no longer need to protect our skin from UV rays because the sun is less strong than in summer. But this is just one of the most common false myths related to the world of skincare.
We shouldn’t forget that the sun produces harmful and skin-damaging UV rays not only in the hottest months, but throughout the year: excessive and unprotected exposure may negatively affect our skin health, no matter the season, temperatures or cloud cover.
Applying a broad-spectrum sunscreen with a high SPF is essential, but it may not be enough. Most people tend to believe that sunburn is the only sign of overexposure to the sun.
However, the reality is that staying outdoors in the sun the whole day may cause serious skin damage, even though the effects of overexposure are not immediately visible. This is because – no matter how much we try – it’s nearly impossible to avoid UV rays completely, so it’s crucial to give our skin the attention it deserves after a day in the sun.
To help our skin recover after sun exposure and its effects, it’s essential to choose an effective moisturizing nourishment that gives immediate relief from sensations of irritation and dryness.
Here’s what you need to know about this product.
Why you should include after-sun in your skincare routine
An after-sun is a product specifically formulated for moisturizing skin after prolonged sun exposure. Thanks to its soothing ingredients, it effectively helps rehydrating the skin along with contrasting sunburn peeling.
When we are out in the heat for too long, our body temperature increases and the water levels in our skin get lower. UV rays, chlorine and salty water may also contribute to weaken the natural moisture barrier of our skin barrier.
After-sun can limit the effects of skin dehydration, replenishing part of the moisture lost from sun exposure and giving an instant soothing relief.
When should after-sun be applied?
If your skin has been exposed to the sun, you should apply an after-sun cream as frequently as needed to keep your skin adequately moisturized to avoid peeling.
Overexposure to UV radiations may result in sunburn or erythema: if your skin looks blotchy and it’s hot to the touch, you probably have spent too much time in the sun. Other symptoms of overexposure include blistering, peeling skin and itching.
Applying an after-sun cream may help to relieve pain and decrease inflammation. However, if the sunburn is severe and becomes too painful, you should immediately consult a doctor for adequate medical treatment.
Should after-sun be used only in summer?
The answer is: not at all! Perhaps not everyone knows that an after-sun cream doesn’t have to be used just to treat sunburn. Compared to standard moisturizers, after-sun contains some additional soothing ingredients: this means that it can be used every time your skin feels tight and dry, even during the winter months, when the skin is exposed to lower temperatures and low levels of moisture in the air.
Furthermore, after-sun usually has a very lightweight texture to ensure that the heat doesn’t stay trapped inside the skin, which makes it perfect for a daily use. It’s a highly versatile product that will help maintain your skin silky, smooth and pampered all year around!
The perfect ally after a day in the sun
Our laboratories have created Dopo Sole (Italian for “After Sun”), a cream with a soft and voluptuous texture that fast absorbs to instantly relieve dryness and sensations of irritation.
Thanks to its ingredients, Beauty Thinkers Dopo Sole acts as a powerful moisturizer attracting and helping maintain water in place.
The Aloe barbadensis leaf juice – a natural and soothing emollient – enhances the appearance of dry or damaged skin by reducing flaking and restoring suppleness, while Shea butter – a nourishing moisturizer for dry skin – improves the appearance of skin helping to maintain softness and smoothness.
Panthenol – also known as provitamin B5 – is a highly effective humectant that helps maintain the skin barrier, promotes skin renewal and strengthens the natural protective layer on skin.
Squalane – a lightweight skin compatible emollient known for its strong biomimetic properties – not only helps prevent moisture loss, but also soothes, calms and protects the skin barrier.
But what really makes our Dopo Sole unique is of course our EVOO Enzimatico, our proprietary enzymatic formula converted from cold-extracted, extra virgin olive oil that directly nourishes the skin barrier.
Beauty Thinkers Dopo Sole is vegan and made from plant-based ingredients. It’s formulated with a plant-based and biodegradable alternative to silicone.
Our after-sun face and body cream is packed with high-performance HT (Hydroxytyrosol) antioxidant activity that targets free radicals created by UV and blue light after a day in the sun. Its delicate formulation makes it suitable for all skin concerns.
Dopo Sole comes with an elegant Italian designed glass bottle and includes a separate 30ml refill innertube.
We are thrilled to announce that our Antioxidant Boost has been awarded the prestigious 2022 Oprah Winfrey Beauty O-ward for Best Face Oil.
After testing thousands of new beauty products throughout the year, the Oprah Magazine editors select the best buys and draw up a list that serves as a shopping guide to the most innovative recommendations in the beauty industry.
Our Antioxidant Boost Facial Oil impressed the Beauty O-ward jury, but what makes it so special?
Unlike other plant-based facial oils which act only as skin softeners, our patented biotechnological enzymatic conversion allows Antioxidant Boost to literally nourish the skin barrier, with a noticeable reduction in skin dryness and sensations of irritation.
Antioxidant Boost owes its success also to its original vanishing texture that quickly absorbs and vanishes without a trace of greasiness thanks to the enzymatic process.
Powered by Hydroxytyrosol – a highly effective free radical scavenger – our Antioxidant Boost Facial Oil is able to increase the antioxidant activity of your favorite product, whatever it is. It works well with all ingredients including retinol, exfoliants and Vitamin C.
Antioxidant Boost is a highly versatile product which can be applied with excellent results on all body areas that are prone to drying out, such as elbows and legs. It is also very effective on beards and hair tips.
We are pleased and proud that this prestigious award has been given to our Antioxidant Boost Facial Oil, which has become a favorite among the Beauty Thinkers community.
Antioxidant Boost is an innovative vegan skincare product with only four ingredients. A delicate formulation and its extremely light texture give the skin a fresh sensation, without leaving it sticky and greasy.
Since its launch in November 2021, many of you have appreciated the unique qualities and the benefits of our Antioxidant Boost. In these months, your love for our product has grown so fast that some of you can’t even start the day without it!
A special thanks goes to Ms. Oprah Winfrey for recognizing our commitment in creating innovative high quality skincare products. To make this possible, we had to break down the unnecessary boundaries between beauty and science: we firmly believe that a constant interaction between these two seemingly unrelated worlds is the key to innovation in skincare industry.
But there is more. We are extremely honored and humbled to receive this incredible once-in-a-lifetime award: it’s a recognition of excellence that proves that our Antioxidant Boost is a real innovation in facial skincare.
Winning this coveted and distinguished award repays the efforts we all made to create a product that is unique in the international market.
Discover today the beneficial effects of the world’s only Enzymatic Italian extra virgin olive oil and the lightness of the original vanishing texture to turn your daily beauty routine into a self-care ritual.
Forget everything you might think about face oils.
Discover why. The original vanishing texture for perfect moisturizing nourishment without the greasiness. Fast absorbing for instant skin glow radiance. Use daily to boost the antioxidant activity in your normal routine.
Our adventure started on a family historical private estate hidden in a remote part of the foothills of Umbria, Italy. If you’re curious about what makes this place so special, keep reading!
This pristine corner of central Italy is a rich and biodiverse land with centenary olive trees, some of which have been alive for over 500 years producing not only autochthonous olive oils, but also the main ingredient for Beauty Thinkers products.
This extraordinarily unique place has been a source of inspiration since the beginning of our adventure into the world of skincare: our mission was – and still is – to create a range of everyday use olive antioxidant products that embodied the true spirit of this land and our passion for innovation.
Science, nature, beauty: three worlds, one passion
A new dimension in skincare: Beauty Thinkers products combine science-backed research with the best of nature. We borrowed the intelligent self-protective strategies that plants have perfected over 500 million years of their existence and then transferred this clever mechanism to the skin. Our delicate formulations – based on the only Italian enzymatic EVOO oil in the market – and the lightness of the original vanishing texture give the skin a fresh sensation without leaving it sticky and greasy. All products are formulated for dry, normal and combination skin.
By using science and biotechnology, we turned our enzymatically converted EVOO and all extracts upcycled from our centenary autochthonous olives into modern innovations in today’s skincare needs. Our vision has always been to create innovative inclusive products that meet the needs of very different people.
From Nature for Nature: from the very beginning, we at Beauty Thinkers have carried out a careful selection of ingredients that make our skincare products effective, safe and gentle. We promote targeted skincare routines to reduce the negative impact of overconsumption on the planet. For us, protecting the Earth means protecting ourselves: that’s why we have developed sustainable solutions to increase environmental awareness among our community. All Beauty Thinkers products come with an exclusive packaging designed to reduce waste in support of a circular economy.
There is no international standard or agreement that regulates recycling and sustainability. In fact, states and local governments often introduce their own recycling requirements.
However, we at Beauty Thinkers take our responsibility to minimize our environmental impact very seriously. We employ high-quality accessory items and packaging to try our best to avoid single use strategies, so that the life cycle of our products also continues after we deliver them to you.
Here are some facts that prove our real commitment to preserve the environment:
– Each bottle is designed with a comfortable airless pump delivery system that maintains the stability of the formula and allows you to consume the product till the last drop.
– Our Italian designed glass bottles are made to encourage re-use.
– Each bottle is equipped with an innovative Italian engineering refilling system, reducing shipping space and weight.
– Shipping cartons are entirely reusable and are custom-sized to match product volumes. Moreover, they are designed with a minimal printing to encourage re-use and recyclers pick-up.
– Our transparent shipping pouches are designed to replace shipping materials and to be re-used. We opted for a single-color printing to encourage recyclers pick-up.
– We don’t use shipment fillers or insert brochures to eliminate the wastage.
– We developed a low-impact version of our website to give our highly engaged customers a more sustainable option.
Explore our website to learn more about Beauty Thinkers products and our sustainability approach.
Keeping your skin well-hydrated during the summer can be very challenging if you don’t stick to an effective daily skincare routine.
Just think about it: there are a number of factors which can negatively affect your skin, making it look dry and favoring the appearance of tiny spots that may become more evident after tanning.
However, sun exposure is just one of the several environmental factors which may have a drying effect on your skin. Chlorine in swimming pools and salty water may also cause some of the most common summer skin concerns such as tight skin and chapped lips.
Air conditioning often seems to be the best way to beat the heat in the hottest days of summer – but beware: it can be a double-edged sword for your skin. Perhaps not everyone knows that air conditioning systems remove the moisture in indoor environments indiscriminately. This means that they also pull moisture from your skin, which tends to dry out and look dull.
Why it’s important to build an effective summer skincare routine
Taking care of your skin is essential, especially during the summer. It is commonly believed that sun exposure can make the skin look more radiant and healthier. But while sunshine can bring a lot of positive benefits to the body, it is also true that a prolonged UV exposure may negatively affect your skin health.
When it comes to sun exposure, many people forget that overexposure to solar UV radiation – especially when the sun is at its peak – is responsible for photoaging and skin damage.
People with a dark or olive skin tone often mistakenly think they don’t need to wear sunscreen, assuming that their skin phototype would protect them against the risk of being sunburnt.
Actually, excessive and unprotected sun exposure contributes to the appearance of skin pigmentation, spots and wrinkles. When these occur earlier than they should, they are clear signs of premature aging.
The first step in an effective daily skincare routine should always be to apply an antioxidant hydrator and/or a nourishing cream to previously cleansed and toned face: this will act as a first protective barrier against environmental factors which may cause dry skin. It is also important to wear a good broad-spectrum sunscreen before being exposed to the sun.
Apply a sunscreen with a high SPF (sun protection factor) daily to actively prevent skin aging. Unprotected exposure to the sun’s UV rays may cause major short- and long-term skin damage.
Sunscreen should be applied early enough to be really effective, approximately 20 minutes before going outdoor. Why?
The answer is very simple: all types of sunscreens – even water-resistant ones – need time to settle down and form a protective film on the skin surface. Take your time and apply sunscreen to all bare skin carefully, including hard-to-reach areas. Remember to reapply it about every two hours, or immediately after swimming or sweating.
If you want to protect your skin from free radical damage and premature aging, it’s essential to wear a high SPF sunscreen to prevent the premature appearance of wrinkles and spots. Whether you go to the sea or the mountains this summer, the best advice is always the same: protect your skin from excessive exposure to UV rays and free radical damage.
Why Hydroxytyrosol for your skincare
Hydroxytyrosol is a highly effective cosmetic ingredient well-known for its potent antioxidant activity.
It’s a phenolic compound that can be found in olive leaves and oil: like oleocanthal, Hydroxytyrosol is responsible for the peppery and bitter sensation in the back of your throat when you taste good EVOO oil.
Scientific evidence shows that both Hydroxytyrosol and polyphenols in olive oil actively contribute to the protection of blood lipids against the harmful effects of oxidative stress.
Why is Hydroxytyrosol increasingly being used in natural cosmetics? Is it truly effective?
Several studies* have confirmed its safety in use, except in case of allergy to olive polyphenols.
These studies also confirmed that Hydroxytyrosol is an effective free radical scavenger whose antioxidant capacity is higher than other ingredients widely used in anti-aging treatments, such as Coenzyme Q10 and Vitamins C and E.
Hydroxytyrosol, however, is recommended not only for mature skin: it is also a powerful ally against premature skin aging.
Lifestyle choices strongly affect skin aging: a bad diet, uncontrolled sun exposure and smoking may favor the formation of free radicals, which are the main cause of skin aging.
Thanks to its antioxidant and free radical scavenger ability, Hydroxytyrosol in cosmetic formulations can effectively counteract premature skin aging.
Why Beauty Thinkers for your summer skincare routine
Starting from these results, we at Beauty Thinkers spent seven years of scientific research with one objective in mind: to develop a highly effective Hydroxytyrosol based antioxidant product with proven benefits.
For this purpose, our formula has been developed in collaboration with Ambrosialab, an accredited spin-off company of the University of Ferrara, the leading university in Italy for Cosmetic Sciences and Technology.
What was our source of inspiration? We simply looked at nature: in plants, oils are the most efficient form of energy and carbon storage. We then transferred this natural process in full to our skin, in every sense of the word.
Beauty Thinkers product formulations are based on the world’s only Enzymatic Italian extra virgin olive oil: our technologically advanced oils are converted with enzymes, producing skin-compatible free fatty acids which nourish the skin and support the skin barrier.
But there is more: all our products are vegan and have a short ingredient list.
Thanks to their light and fresh texture, Beauty Thinkers cosmetic products are perfect also for the hottest days of the summer. A delicate formulation and the original vanishing texture give the skin a fresh sensation, without leaving it sticky and greasy.
Beauty Thinkers promotes an idea of beauty as an inclusive gesture through a collection of products that are ungendered, suitable for all skin types and sustainable.
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It took us 7 years of scientific research to formulate our products inspired by the resilience of our own centenary olive trees. Join us, we want to show you what we created, along with sharing everything Nature has taught us along the way.