Celebrating Three Years of Revolutionizing Skincare with Hydroxytyrosol

For three years since our launch, Beauty Thinkers have been dedicated to transforming skincare with the power of hydroxytyrosol, a potent olive-derived antioxidant. Our brand is rooted in Italian tradition and modern innovation, creating sustainable, high-quality products that support both your skin and the planet. From developing formulas with the highest concentration of hydroxytyrosol to creating world’s first Enzymatic Extra Virgin Olive Oil technology, Beauty Thinkers skincare combines nature’s finest with the latest skincare science. Let’s explore how hydroxytyrosol-based skincare can help you achieve naturally healthy, radiant skin. 

Olive Oil and Hydroxytyrosol for Skin 

Hydroxytyrosol (pronounced hy-drok-see-TIE-roh-sawl) is a powerful polyphenol antioxidant derived from olives, olive oil, and byproducts of olive oil production. Known for its remarkable stability and gentleness, hydroxytyrosol outperforms many other antioxidants, including vitamin C, making it especially suitable for sensitive skin. This potent antioxidant plays a key role in protecting skin cells from environmental stressors and free radical damage, which can accelerate aging. As the secret to olive trees’ extraordinary longevity, hydroxytyrosol for skin helps preserve and protect skin vitality. 

Hydroxytyrosol has deep roots in Mediterranean heritage, particularly in Italy. Olives have been a staple in Mediterranean life for centuries, valued not only for their culinary uses but also for their protective and nourishing properties. Olive oil is naturally rich in antioxidants, vitamins, and essential fatty acids, all of which are beneficial for skin hydration and protection. Innovations like Beauty Thinkers’ world-first Enzymatic Extra Virgin Olive Oil (EVOO) enhance the bioavailability of these nutrients, offering lightweight, easily absorbed skincare with the power of olive-based antioxidants.

Key Benefits of Hydroxytyrosol in Skincare

Research highlights hydroxytyrosol’s ability to combat oxidative stress, a major contributor to skin aging. This antioxidant neutralizes free radicals produced by UV exposure, pollution, and other environmental factors. Hydroxytyrosol’s stability also ensures it maintains its efficacy over time, making it a reliable choice for antioxidant protection. Studies indicate that hydroxytyrosol may support collagen production and skin elasticity by helping protect collagen integrity. These benefits make hydroxytyrosol ideal for those looking to prevent visible aging while keeping their skin resilient. 

Hydroxytyrosol benefits are numerous—from anti-aging and hydration to supporting the skin barrier. For those concerned with fine lines and wrinkles, hydroxytyrosol’s collagen-supporting properties help maintain skin firmness, creating a smoother, more youthful look. Its anti-inflammatory effects make it beneficial for sensitive skin, reducing irritation and soothing environmental stress. As a multitasking ingredient, hydroxytyrosol enhances hydration by locking in moisture, keeping skin plump and protected in various environmental conditions.

Beauty Thinkers: The Origin Story 

Innovation is at the heart of Beauty Thinkers. Our journey began with the discovery that olive mill water, traditionally discarded during olive oil production, contains a surprisingly high concentration of hydroxytyrosol—higher even than in olive oil itself. After seven years of research, working closely with Italian skincare scientists, we developed a method to extract and preserve this powerful antioxidant, leading to the creation of Beauty Thinkers. Today, we offer the highest concentrations of hydroxytyrosol in the market and introduced Enzymatic EVOO, a first in modern olive beauty.

How to Use Hydroxytyrosol for Skin 

Hydroxytyrosol is central to our products, designed for sensitive skin users, eco-conscious consumers, and those new to skincare. Here’s an overview of our top products:

Antioxidant Boost Oil

Achieve velvet-soft skin with a natural glow and lasting hydration without heaviness. This award-winning, lightweight facial oil features only four ingredients, including the world’s first Enzymatic EVOO enriched with hydroxytyrosol, providing deep nourishment and powerful antioxidant protection. Its non-greasy formula absorbs quickly, making it suitable for all skin types, including sensitive, combination, and oily skin. Though we call it a facial oil, it’s versatile—use it on your body to hydrate dry areas like hands and feet. Apply Antioxidant Boost Oil as the last step in your daily skincare routine (before sunscreen) in the morning and at night for an extra boost of moisture and nourishment.

Antioxidant Cream

Deliver deep hydration and antioxidant protection with our signature Antioxidant Cream, designed with the highest concentration of hydroxytyrosol available on the market. Its minimalist formula and rich, creamy texture make it ideal for sensitive, aging, dry, or dehydrated skin. True to the spirit of minimalist skincare, this product can replace both a serum and a moisturizer in your skincare routine, promoting noticeably hydrated, smoother, and more even skin appearance.  

Hydrator 3

If you are looking for a more lightweight option, restore your skin’s moisture levels and protect your skin barrier with Hydrator 3 Barrier Support. Created for skin showing early signs of aging, this hydrating and nourishing treatment combines hydroxytyrosol with ceramides to attract and retain moisture, helping reduce water loss and keeping skin hydrated and resilient. All three of our Hydrators feature Enzymatic EVOO, rich in hydroxytyrosol, ensuring optimal antioxidant support with each application. 

AQVAM Spa Mist

For hydration on the go or an instant refresh, our AQVAM Spa Hydrating Mist, developed exclusively with AQVAM SPA at Park Hyatt Milano, offers a light, hydrating boost anytime you need it. This face mist, suitable for all skin types, combines hydroxytyrosol with humectants to revitalize and refresh the skin. It’s fragrance-free, alcohol-free, vegan, and safe for pregnancy and nursing, with only 10 ingredients. Use it after cleansing, or mist over makeup for an instant dose of hydration.

Beauty Thinkers products are compatible with most active ingredients, including retinoids and chemical exfoliants. The products can be used on both face and body. Many of our customers prefer to keep things simple by getting one of our skincare kits, such as the best selling Defence Kit, featuring Beauty Thinkers Antioxidant Boost Oil and Antioxidant Cream for a complete antioxidant skincare experience.