Made in Italy: Rethink Skincare with Beauty Thinkers and Hydroxytyrosol

When you think of “fashion, beauty, and style,” Italy naturally comes to mind. Renowned for its exquisite olive oil, one of the earliest skincare ingredients, Italy continues to lead with innovative uses of olive byproducts. Hydroxytyrosol, a potent olive-based antioxidant, is the latest star of Italian skincare. Discover how Beauty Thinkers, an Italian brand, merges traditional Italian craft with cutting-edge biotechnology to offer eco-conscious, award-winning skincare solutions.

Who Are Beauty Thinkers?  

Beauty Thinkers is an Italian skincare brand founded by fashion veterans Claudio Castiglioni and Jeffrey T. Matsumoto. They combined their experience at luxury fashion brands like Tod’s, Prada, and Burberry to create science-backed, “eco-luxe minimalism” skincare products rooted in Italian heritage and sustainability. 

Beauty Thinkers is a collective of skincare and beauty scientists and professionals who collaborate, exchange knowledge, reflect on the current approach to beauty and skincare and question it, with the ultimate goal of improving it. 

What Is Beauty Thinkers Skincare? 

Beauty Thinkers skincare combines science-backed research and biotechnology with the best of nature. Our products are made in Italy, with olives sourced from a remote estate in the Umbrian hills, a rich and biodiverse land with olive trees, some of which are 500 years old. This estate is the first farm in the world certified zero CO2 emissions (in 2009) without using carbon offsets. 

In partnership with the University of Ferrara, Italian leader in cosmetic research, we developed EVOO Enzimatico—an extra virgin olive oil treated with enzymes to make it non-greasy and bioavailable to all skin types. We also derived the highest level of antioxidant activity hydroxytyrosol for skin available in the market. 

Sustainability is at the core of Beauty Thinkers. Our star antioxidant, hydroxytyrosol, is derived from olive oil production byproducts. Beauty Thinkers products are vegan and most come in refillable and recyclable bottles made in Italy from recycled glass. 

Beauty Thinkers and Skin Minimalism: Less Is More 

Like many of our customers, Matsumoto has sensitive skin, which is why all Beauty Thinkers products are fragrance- and silicone-free with formulas always containing fewer than 25 ingredients. “At some point, I messed up my skin barrier by overusing skin care products, so I had to re-learn and re-educate myself,” says Matsumoto. 

Matsumoto is not alone. Customers are often overwhelmed by the number of beauty products and conflicting skincare advice. At Beauty Thinkers, we believe in a minimalist approach to skincare. This means choosing safe, effective products that can be used consistently. 

What Is Hydroxytyrosol? 

Hydroxytyrosol is a polyphenol antioxidant found in olives and olive oil, known for its potent antioxidant activity. It is more stable and gentle than vitamin C. Beauty Thinkers formulates hydroxytyrosol at a skin-compatible pH level between 5 and 5.5, making it suitable for daily use even with sensitive skin. 

Hydroxytyrosol benefits in skincare include neutralizing free radicals, calming inflammation, improving elasticity and tone, and brightening. Beauty Thinkers products have the highest concentrations of hydroxytyrosol on the market. 

What Is EVOO Enzymatic Extra Virgin Olive Oil?

Olive oil softens the skin but is known to be heavy and greasy. By treating the purest Italian extra virgin olive oil with specific enzymes, Beauty Thinkers created Enzymatic Extra Virgin Olive Oil (EVOO)—a non-greasy, fast-absorbing formula. This provides the protective and softening benefits of olive oil and hydroxytyrosol without greasiness.

Beauty Thinkers are the only brand on the market offering skincare products featuring Enzymatic Extra Virgin Olive Oil (EVOO). 

Beauty Thinkers Signature Product: Facial Oil 

Forget everything you know about facial oils! Beauty Thinkers’ facial antioxidant oil is lightweight and non-greasy, thanks to Enzymatic EVOO technology. Any skin type can use it for a boost of nourishment or to banish dryness. It won’t clog your pores and is suitable for summer use. 

Antioxidant Boost Facial Oil by Beauty Thinkers is the only Italian Enzymatic EVOO face oil in the world. Our face oil has been awarded the prestigious 2022 Oprah Winfrey Beauty O-Ward for Best Face Oil and recommended by Harper’s BAZAAR, New Beauty, and Goop

How to Use Beauty Thinkers Products 

All Beauty Thinkers products can be used on both face and body. Most products are refillable. If you prefer to keep things simple or for a unique gift, check out our skincare kits

For first-time skincare users, young people or those young at heart:

AM:

  • Hydrate with AQVAM SPA Hydrating Mist
  • Nourish with Hydrator 1 or support skin barrier with Hydrator 3
  • Treat with Antioxidant Boost Facial Oil
  • Protect with SPF30 Mineral Filter.

PM:

  • Hydrate with AQVAM SPA Hydrating Mist
  • Nourish with Hydrator 1 or support skin barrier with Hydrator 3
  • Treat with Antioxidant Boost Facial Oil

For dry or mature skin:

AM:

  • Hydrate with AQVAM SPA Hydrating Mist
  • Support with Antioxidant Cream
  • Treat with Antioxidant Boost Facial Oil
  • Protect with SPF30 Mineral Filter.

PM:

  • Hydrate with AQVAM SPA Hydrating Mist
  • Support with Antioxidant Cream
  • Treat with Antioxidant Boost Facial Oil

For oily or combination skin:

AM:

  • Hydrate with AQVAM SPA Hydrating Mist
  • Nourish with Hydrator 2
  • Protect with SPF30 Mineral Filter.

PM:

  • Hydrate with AQVAM SPA Hydrating Mist
  • Nourish with Hydrator 2

For all skin types, after extensive UV exposure, apply Beauty Thinkers DOPO SOLE After Sun Restore for after sun care. We recommend applying it in the evening or twice daily after you apply our Hydrating Mist. 

[Mo.] [Oi.]

Antioxidant Boost

Price — 58.00 

[Mo.]

Antioxidant Cream

Price — 88.00 

[Hy.]

AQVAM SPA Hydrating Mist

Price — 48.00 

[Hy.]

Hydrator 1 Nourishing

Price — 53.00 

[Hy.]

Hydrator 2 Dry Touch

Price — 48.00 

[Hy.]

Hydrator 3 Barrier Support

Price — 68.00 

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