Beauty /ˈbjuː.ti/ – noun.  Not one singular set of rules, but a plurality of guidance constructs drawn from the trueness of nature itself.  A quality not to be found at the peak of the wave but at any other state in its formation or decay.
Thinker /ˈθɪŋ.kər/ – noun.  The agent of thought. One who uses their intellect to work, study, or reflect on ideas.
Hydroxytyrosol /‘haɪdrəʊksaɪtaɪrəʊsɒl/ – noun.  Phenolic phytochemical with antioxidant properties. Found in olive leaf and oil.
EVOO /ēvēōˈō/ – acronym.  Extra virgin olive oil. Required to have no more than 0.8% free acidity and is considered to have favorable flavor characteristics.
Estratto di Olivo /esˈtratto ˈdi oˈlivo/ – Italian expression.  Extracted olive. The process to extract Hydroxtyrosol from the press water of the olives.
EVOO Enzimatico /ēvēōˈō endziˈmatiko/ – Italian expression.  Enzymatic EVOO. An extra virgin olive oil treated with specific enzymes to convert its triglycerides into skin compatible free fatty acids.
Enzyme /ˈɛnzaɪm/ – noun.  Biological molecule that significantly speeds up the rate of some of the chemical reactions that take place within cells.
Microbiome /mʌɪkrə(ʊ)ˈbʌɪəʊm/ – noun.  The microorganisms in a particular environment (including the body or a part of the body).
Hydrator /’haɪdreɪtər/ – noun.  Ingredient that absorbs water and holds it in place on the surface of the skin.
Moisturizer /ˈmɔɪstʃəraɪzər/ /ˈmɔɪstʃəˌraɪzə(r)/ – noun.  Oil-composed ingredient, including occlusive agents and emollients, that works by creating a seal on the surface of skin which prevents water loss.
SPF /ˌes piː ˈef/ – acronym.  Sun protection factor. The level of protection on that a product gives against UVB-induced damage to skin from the sun.
UVA /ˌjuː viː ˈeɪ/ – noun.  Ultraviolet A. Radiation on which extends from about 320 to 400 nm in wavelength and that can cause immediate skin darkening and photo-aging.
UVB /ˌjuː viː ˈbiː/ – noun.  Ultraviolet B. Radiation which extends from about 280 to 320 nm in wavelength and that can cause sunburn and long term skin tanning.
Blue Light /bluː laɪt/ – expression.  Defines visible light ranging from 380 to 500 nm.
Zinc Oxide /ˈziŋk ˈäk-ˌsīd/ – noun.  A globally approved natural mineral ingredient and largely considered the most effective broad-spectrum UV filter, providing extensive protection against both UVA and UVB rays. The FDA has approved its safety.
Titanium Dioxide /ˈtī-ˈtā-nē-əm dī-ˈäk-ˌsīd/ – noun.  A globally approved natural mineral ingredient used as a UV filter in sunscreen products to protect the skin from harmful UV rays when exposed to sunlight. Titanium dioxide is particularly effective for UVB protection. The FDA has approved its safety.
Panthenol /ˈpænθɪˌnɒl/ – noun.  An ingredient that acts as a moisturizer attracting and helping maintain water in place. It improves epidermis hydration, maintaining skin softness and elasticity. It is recommended for dry, sensitive skin and is generally well-tolerated. It is also known as provitamin B5.
Niacinamide /ˈnī-ə-ˈsi-nə-ˌmīd/ – noun.  A multifunctional ingredient that acts to reduce the appearance of skin imperfections, helps to rebalance excess sebum and retains skin moisture, improving skin texture. Some studies suggest it to be a promising ingredient for brightening skin tone. It is a form of Vitamin B3