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Antioxidant Boost wins 2022 Oprah Winfrey Beauty O-ward

Amazing news from the Beauty Thinkers family! We are thrilled to announce that our Antioxidant Boost has been awarded the prestigious 2022 Oprah Winfrey Beauty O-ward for Best Face Oil. 

After testing thousands of new beauty products throughout the year, the Oprah Magazine editors select the best buys and draw up a list that serves as a shopping guide to the most innovative recommendations in the beauty industry. 

Our Antioxidant Boost Facial Oil impressed the Beauty O-ward jury, but what makes it so special?

Unlike other plant-based facial oils which act only as skin softeners, our patented biotechnological enzymatic conversion allows Antioxidant Boost to literally nourish the skin barrier, with a noticeable reduction in skin dryness and sensations of irritation.

Antioxidant Boost owes its success also to its original vanishing texture that quickly absorbs and vanishes without a trace of greasiness thanks to the enzymatic process.

Powered by Hydroxytyrosol – a highly effective free radical scavenger – our Antioxidant Boost Facial Oil is able to increase the antioxidant activity of your favorite product, whatever it is. It works well with all ingredients including retinol, exfoliants and Vitamin C.

Antioxidant Boost is a highly versatile product which can be applied with excellent results on all body areas that are prone to drying out, such as elbows and legs. It is also very effective on beards and hair tips.

We are pleased and proud that this prestigious award has been given to our Antioxidant Boost Facial Oil, which has become a favorite among the Beauty Thinkers community.

Antioxidant Boost is an innovative vegan skincare product with only four ingredients. A delicate formulation and its extremely light texture give the skin a fresh sensation, without leaving it sticky and greasy.

Since its launch in November 2021, many of you have appreciated the unique qualities and the benefits of our Antioxidant Boost. In these months, your love for our product has grown so fast that some of you can’t even start the day without it!

A special thanks goes to Ms. Oprah Winfrey for recognizing our commitment in creating innovative high quality skincare products. To make this possible, we had to break down the unnecessary boundaries between beauty and science: we firmly believe that a constant interaction between these two seemingly unrelated worlds is the key to innovation in skincare industry.

But there is more. We are extremely honored and humbled to receive this incredible once-in-a-lifetime award: it’s a recognition of excellence that proves that our Antioxidant Boost is a real innovation in facial skincare. 

Winning this coveted and distinguished award repays the efforts we all made to create a product that is unique in the international market.

Discover today the beneficial effects of the world’s only Enzymatic Italian extra virgin olive oil and the lightness of the original vanishing texture to turn your daily beauty routine into a self-care ritual.

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Summer skincare: the importance of Hydroxytyrosol

Keeping your skin well-hydrated during the summer can be very challenging if you don’t stick to an effective daily skincare routine.

Just think about it: there are a number of factors which can negatively affect your skin, making it look dry and favoring the appearance of tiny spots that may become more evident after tanning. 

However, sun exposure is just one of the several environmental factors which may have a drying effect on your skin. Chlorine in swimming pools and salty water may also cause some of the most common summer skin concerns such as tight skin and chapped lips

Air conditioning often seems to be the best way to beat the heat in the hottest days of summer – but beware: it can be a double-edged sword for your skin. Perhaps not everyone knows that air conditioning systems remove the moisture in indoor environments indiscriminately. This means that they also pull moisture from your skin, which tends to dry out and look dull.

Why it’s important to build an effective summer skincare routine

Taking care of your skin is essential, especially during the summer. It is commonly believed that sun exposure can make the skin look more radiant and healthier. But while sunshine can bring a lot of positive benefits to the body, it is also true that a prolonged UV exposure may negatively affect your skin health

When it comes to sun exposure, many people forget that overexposure to solar UV radiation – especially when the sun is at its peak – is responsible for photoaging and skin damage.

People with a dark or olive skin tone often mistakenly think they don’t need to wear sunscreen, assuming that their skin phototype would protect them against the risk of being sunburnt.

Actually, excessive and unprotected sun exposure contributes to the appearance of skin pigmentation, spots and wrinkles. When these occur earlier than they should, they are clear signs of premature aging.

The first step in an effective daily skincare routine should always be to apply an antioxidant hydrator and/or a nourishing cream to previously cleansed and toned face: this will act as a first protective barrier against environmental factors which may cause dry skin. It is also important to wear a good broad-spectrum sunscreen before being exposed to the sun.

Apply a sunscreen with a high SPF (sun protection factor) daily to actively prevent skin aging. Unprotected exposure to the sun’s UV rays may cause major short- and long-term skin damage. 

Sunscreen should be applied early enough to be really effective, approximately 20 minutes before going outdoor. Why?

The answer is very simple: all types of sunscreens – even water-resistant ones – need time to settle down and form a protective film on the skin surface. Take your time and apply sunscreen to all bare skin carefully, including hard-to-reach areas. Remember to reapply it about every two hours, or immediately after swimming or sweating.

If you want to protect your skin from free radical damage and premature aging, it’s essential to wear a high SPF sunscreen to prevent the premature appearance of wrinkles and spots. Whether you go to the sea or the mountains this summer, the best advice is always the same: protect your skin from excessive exposure to UV rays and free radical damage.

Why Hydroxytyrosol for your skincare

Hydroxytyrosol is a highly effective cosmetic ingredient well-known for its potent antioxidant activity.

It’s a phenolic compound that can be found in olive leaves and oil: like oleocanthal, Hydroxytyrosol is responsible for the peppery and bitter sensation in the back of your throat when you taste good EVOO oil.

Scientific evidence shows that both Hydroxytyrosol and polyphenols in olive oil actively contribute to the protection of blood lipids against the harmful effects of oxidative stress.

Why is Hydroxytyrosol increasingly being used in natural cosmetics? Is it truly effective? 

Several studies* have confirmed its safety in use, except in case of allergy to olive polyphenols.

These studies also confirmed that Hydroxytyrosol is an effective free radical scavenger whose antioxidant capacity is higher than other ingredients widely used in anti-aging treatments, such as Coenzyme Q10 and Vitamins C and E.

Hydroxytyrosol, however, is recommended not only for mature skin: it is also a powerful ally against premature skin aging.

Lifestyle choices strongly affect skin aging: a bad diet, uncontrolled sun exposure and smoking may favor the formation of free radicals, which are the main cause of skin aging. 

Thanks to its antioxidant and free radical scavenger ability, Hydroxytyrosol in cosmetic formulations can effectively counteract premature skin aging.

Why Beauty Thinkers for your summer skincare routine 

Starting from these results, we at Beauty Thinkers spent seven years of scientific research with one objective in mind: to develop a highly effective Hydroxytyrosol based antioxidant product with proven benefits. 

For this purpose, our formula has been developed in collaboration with Ambrosialab, an accredited spin-off company of the University of Ferrara, the leading university in Italy for Cosmetic Sciences and Technology.

What was our source of inspiration? We simply looked at nature: in plants, oils are the most efficient form of energy and carbon storage. We then transferred this natural process in full to our skin, in every sense of the word.

Beauty Thinkers product formulations are based on the world’s only Enzymatic Italian extra virgin olive oil: our technologically advanced oils are converted with enzymes, producing skin-compatible free fatty acids which nourish the skin and support the skin barrier.

But there is more: all our products are vegan and have a short ingredient list. 

Thanks to their light and fresh texture, Beauty Thinkers cosmetic products are perfect also for the hottest days of the summer. A delicate formulation and the original vanishing texture give the skin a fresh sensation, without leaving it sticky and greasy.

Beauty Thinkers promotes an idea of beauty as an inclusive gesture through a collection of products that are ungendered, suitable for all skin types and sustainable.

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